• You'll laugh. Lord have mercy - why would you come to an event on a Wednesday night where you couldn't laugh? If you don't laugh during the event, Erika will happily tickle you so you get your money's worth.
• You'll change the way you think about how every brand you love became a brand that you love...and leave with inspiration to build the same type of brand.
• You'll discover the one reason you're allowed to be in business each day (and it's not what you think).
• You'll rethink "unpopular" and what it means to the success of your business...and perhaps, your life.

About the Author

Erika Napoletano holds no fancy titles and is an expert at nothing except screwing up royally and learning from her mistakes. As the person behind the RedheadWriting online persona, she’s been hailed by Forbes as a “spinless spin doctor” for her BS-free perspectives on business, marketing, branding, and life in general. She’s also a columnist for Entrepreneur Magazine and speaks at conferences across the U.S.  – uncensored – on the inherent power of truth in business…or as she refers to it, the power of unpopularity. She has tattoos (!!!), two dogs, two cats, and is an avid yet mediocre cyclist. While lactose intolerant, she stands by her affection for both banana milkshakes and grilled cheese sandwiches and considers her iTunes library and a modest yet growing vinyl collection to be the collective Holy Grail. You can connect with her if your modern sensibilities allow on Twitter, Facebook, LinkedIn, and Pinterest (don't judge).